ZARUVA Journal

Care Guides & Styling Tips for Towels, Tees, Socks & Lingerie

Zaruva Journal is where we unpack everything about premium cotton essentials – from non-terry towels like Kerala thorthu and waffle weave to breathable tees, socks and intimates made for Indian humidity.

You’ll find towel care routines, wash guides, styling ideas and buying checklists so your everyday basics last longer, feel softer and stay fresher – without complicated routines.

Start exploring care guides and styling tips for towels, tees, socks and lingerie, all designed around real Indian homes and warm, humid weather.weather.

Colourful stack of bath towels in different sizes illustrating a bath towel size and GSM guide in a modern bathroom

The Ultimate Guide to Bath Towels: How to Choos...

Nivas Sainath

Bath towel shopping shouldn’t be guesswork. This guide breaks down bath towel size charts, bath towel vs bath sheet, GSM ranges and towel fabrics so you can choose the best...

The Ultimate Guide to Bath Towels: How to Choos...

Nivas Sainath

Bath towel shopping shouldn’t be guesswork. This guide breaks down bath towel size charts, bath towel vs bath sheet, GSM ranges and towel fabrics so you can choose the best...

Non-Terry Cotton Towels Explained: Kerala Thorthu vs Turkish vs Waffle vs Bamboo

Non-Terry Cotton Towels Explained: Kerala Thort...

Nivas Sainath

Non-terry cotton towels like Kerala thorthu, waffle, Turkish peshtemal and bamboo-blend feel lighter, dry faster and suit small Indian bathrooms better than heavy terry. This guide compares each type, shares...

Non-Terry Cotton Towels Explained: Kerala Thort...

Nivas Sainath

Non-terry cotton towels like Kerala thorthu, waffle, Turkish peshtemal and bamboo-blend feel lighter, dry faster and suit small Indian bathrooms better than heavy terry. This guide compares each type, shares...