Zaruva Journal is where we unpack premium cotton essentials made for real Indian homes — from quick-drying non-terry towels like Kerala thorthu and waffle weave to breathable tees, socks and intimates made for warm, humid weather.

You’ll find towel care routines, wash guides and buying checklists so your everyday basics last longer, feel softer and stay fresher — without complicated routines.

Start here:
Cotton Towel FAQs (India)
How to Wash Cotton Towels (Keep Them Soft & Absorbent)

Explore guides for towels, tees, socks and lingerie — designed around real Indian homes and monsoon humidity.