Zaruva Journal is where we unpack everything about premium cotton essentials – from non-terry towels like Kerala thorthu and waffle weave to breathable tees, socks and intimates made for Indian humidity.

You’ll find towel care routines, wash guides, styling ideas and buying checklists so your everyday basics last longer, feel softer and stay fresher – without complicated routines.

Start exploring care guides and styling tips for towels, tees, socks and lingerie, all designed around real Indian homes and warm, humid weather.weather.